Re-design the entire identity of the Copenhagen music festival STRØM.
DID YOU DESIGN THIS WITH A SPECIFIC GRID OR OTHER TRADITIONAL GRAPHIC DESIGN ELEMENTS?
Individually the elements should seem carefree and abstract.
The grid, color combination, hierarchy and different element combinations serve to support the content, information for and about the music festival. We created a pool of graphic elements that could be selected somewhat randomly for different applications.
This system is applied to every facet of the festival; posters, flyers, t-shirts, web, advertisements, etc.
DID YOU HAVE ANY SOURCES OF INSPIRATION?
The concept began with electronic music's roots in Jazz and became and ended with something new and updated.
The bright colors were combined with more "muted" colors giving it a more sophisticated and neon/electric feeling.
WHAT WAS THE IDEA BEHIND THIS DESIGN?
The idea was to represent an electronic music festival by focusing on that which drives the music, the musicians, and the audience/fans.
We thought of visuals that someone would need to explore and think about on their own, instead of taking their hand and explaining everything.
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