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Der Hort in der Presse ZURÜCK |
D e r H o r t i n d e r P r e s s e PREVIOUS |
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| FLASHBACK | ||
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FLASHBACK - Retro Design in Contemporary Graphics - published by Viction:ary 2009 √ |
| BERLIN DESIGN | ||
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BERLIN DESIGN - Published by Create Berlin 2009. 'Design is work. It requires courage, openness, passion, awareness of one’s responsibility and the love of communication.' (Eike König, 2009) √ |
| BERLIN DESIGN | ||
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| ART DIRECTION EXPLAINED | ||
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ART DIRECTION EXPLAINED - Published 2009 by Laurance King Publishers. A detailed look you can have HERE √ |
| EXTRA | ||
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ENZYKLOPÄDIE DER EXPERIMENTELLEN DRUCKVEREDELUNG, published by Birkhäuser Verlag 2009. √ |
| EXTRA | ||
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| EXTRA | ||
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| EXTRA | ||
| news/2010/WEB_2010-03-16/Design.flv |
| VERTRAUTES TERRAIN | ||
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VERTRAUTES TERRAIN - AKTUELLE KUNST IN & ÜBER DEUTSCHLAND. Published by ZKM Book. Some photos from the exhibition you can find HERE √ |
| HOW TO BE A GRAPHIC DESIGNER | ||
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HOW TO BE A GRAPHIC DESIGNER - published by Rockport Publishers 2009 √ |
According to Eike Koenig: ”Originally, we held student workshops at universities. As we love bringing the idea of Hort to people, sharing our experience and helping them learn and grow, we also began holding workshops for creatives at advertising and design agencies. The participants include art directors and designers as well as copywriters and even planners or accounts people. These people range from junior to senior creative directors to CCOs. We discovered that people really enjoyed working with Hort and the way in which we conducted the workshops was a real enrichment for their daily business lives. I (Eike) usually conduct the workshops, sometimes with the help from other designers at Hort. Once, we also had our interns hold a workshop for younger students who had just started university. That was very interesting for both sides.” She (does the author mean Eike???) also explained the pure Hort Methodology: ”What we do in our workshops is somehow very simple: we work with the participants the way we work at Hort. It is the same process, the same way of exploring, solving problems, thinking about clients’ briefs and tasks, developing ideas, etc. The workshop, as well as our way of working, has a lot to do with exchanging ideas, giving feedback, and helping to bring idas or designs to the next level.” In their workshops they create an open space, free of computers and tight deadlines, acknowledging the importance of changing the way people think sometimes by being exposed to different environments, developing new creative techniques, and alternative ways of thinking and approaching projects. By making sure their groups remain small in size they create an environment where people are able to think creatively in an emotional way, rather then in an efficient or client-driven way. The use of computers is strictly forbidden and, according to Eike, the people love it: ”At the beginning of the workshops they are sometimes confused. Too much freedom. But then they really enjoy it. They love going back to their roots, to everything they always wanted to do in graphic design. And the good thing is that they then try to integrate all this into their daily work at their agency.” √ |
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| A5 - THE REMIX ISSUE | ||
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| A5 - THE REMIX ISSUE | ||
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| A5 - THE REMIX ISSUE | ||
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A5 Magazine asked us if we can design some sleeves for a special remix edition. This is what we did for them … A5 - THE REMIX ISSUE √ |
| BOOKS, BOOKS, BOOKS | ||
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