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Creative Review über den Hort ZURÜCK VOR		C r e a t i v e   R e v i e w   ü b e r   d e n   H o r t PREVIOUS NEXT

SHOWCASE - THE BEST RECENT WORK FOR MUSIC.

Frankfurt's very own Eike's Grafischer Hort has a reputation for turning out the record sleeves. Quantity seldom seems to hamper the quality of the work produced, however. EGH's Eike Koenig talked us through the best of the studi's latest sleeves. 1-3 Booka Shade: Night Falls single; Movements album artwork. "After their extremly successful first album, Memento, we were handed the task of also developing a visual concept for the Movement album", says Koenig. "The idea was to davelop a dynamic and, at the same time, emotional pictorial language with single fragments: people and technology. Both elements were to enter into a kind of symbiosis, by which each one could take over the function of the other." Both releases are on Get Physical Music. 4-9. Neuser: Alles wird leichter single; Von vorn anfangen album. "For newcomers Neuser, Universal Music asked us to develop a visual identity and also gave us a bit more advice as to what stylistic direction the whole thing should go in. Our first job was to convince the people involved that given the current market situation, it would be advisable to have quite an 'individual' visual identity - that is, nothing that would orientate itself to the market, where bands are interchangeable. Our conversion plays with elements/objects from our closest surroundings: packaging, tins, bottles etc. Out of them we developed an idiosyncratic 'Neuser-world' and put the band members in the middle of it. The titles were always going to be stickers so we didn't destroy this world's perfect picture. 10&11. Get Physical Label Compilation, Vol II and supporting vinyl single. "We were given the kind of briefing from Get Physical Music that we could scarcely begin with", says Koenig of the album cover art. "It was a discription of things that people associate with the label: body, movement, sweat, glitter, sex. dark, strange. Our idea was to completely disengage ourselves from these buzzwords. The label has a fantastic reputation and shouldn't play to clichés or images of other people. Only one of these had to be present. It had to be handmade: by people for people. The finger that you see in the illustration is, in reality, a cut-out of a woman's tigh. The combination of that, with the eyes, creates a sense of unavowed art. The whole thing was then garnished with hand-written type." 12&13. The Process, label compilation album (Resopal Schallware). "For the small independent Berlin label, Resopal, we developed a 'completely non-tiny' artwork in which we helped ourselves to two fairly large, well known creatures." 14&15. Der Dritte Raum: Der kleine Korg und das Echo album (Resopal Schallware). "Andreas Krueger, aka Der Dritte Raum (the third space) is one of those techno artists from the 90s, who grew up with the 303 - a synthesiser that has become the trademark of his music. The next natural step was to develop a family of characters out of this 303. For the first vinyl we cut and printed the character in linoleum." 16-18. Billy Dalessandro: Starcity album (Resopal Schallware). "The resident Chicago producer originally wanted us to develop a sort of 'future city' - dark and gloomy. We went in quite another direction, displaying the colour and vitality of his music." √

CREATIVE REVIEW

CREATIVE REVIEW

CREATIVE REVIEW